- Font choice
- text colour
- connotations of colours featured in background images
- Background image composition
saw 3 which has a font that is common for the horror genre, it is distorted and following the colour scheme of the movie.
For the movie poster of 'The Blair Witch Project' the font choice also follows the convention although the font is not distorted or a dark colour, the choice is quite a hard almost gothic choice and the striking white colour contrasts with the black of the background image causing the title to stand out. 

For the main background image of my poster I knew from looking at the above examples that it should be either be a character/s from the film or an image that gives you an idea of what happens within the movie, e.g the saw 3 poster has nooses through teeth which connotes that there is forms of torture/gore
For my main background image I used an image I took during my filming of one of my characters featured in my film trailer, which already shows the audience the setting on the film, as well as the colour used connoting danger from the red coat as well as the dark black and white background surrounding the character, which connotes evil etc.
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