For example one of the common conventions of horror that I found it that of dark colour scheme, this is for all mise en scene ranging from clothes to weather; generally also the movie posters are black/grey as well. Another common convention of is the lighting and tone of the film, It is very rarely ever natural light nearly always very harsh bright light or foggy dim grey/green/blue toned light and this is because it adds to the feeling of terror designed to run through the film. Having the victim in the film is a common convention for a horror genre, often with a male who saved her i.e the hero. Having an isolated location in an horror film is a common convention e.g the Blair witch project is set deep in the woods away from anybody, or saw is in a room in an unknown location.
Research into generic conventions.
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