costume ideas/special effects

From researching the costume in horror film trailers I found that the characters are generally in 'normal' clothes e.g jeans, tshirts, trainers to make the characters more realistic so that it increases the horror feeling to the audience were as for example the science fiction genre can have very scary aspects but because of the clear fiction that separates it from real life it is less scary to the audience e.g . Therefore I will have my characters in 'normal' clothes to fit in with the genre.

For the makeup/special effects  will mainly use small amounts of fake blood to use for wounds and trails, this is a very common conventions of horror as it indicates injury/mutilation e.g that generally happen from a horrific attack from a murderer/the 'monster' of the film.
I will attempt to create my own 'wounds' by using fake blood, liquid latex and tissue. By doing so this I will be keeping my trailer in the horror genre by having clear signs of gore/violence and pleasing my target audience. 

Below are examples of the clothes  will have my characters wearing in my film trailer

These are my flat plan drawing of what I want my costumes to look like, as you can see they are 'normal' clothes, e.g coats, jeans, shoes. I chose these rather than others as I think they appeal to a mass audience and don't alienate any certain group of people, therefore catering for my target audience needs.