example shot types

I decided to make a sample of basic shot types to make sure i have the basic knowledge of shot types. having this knowledge of basic shot types will help me when filming.

Mood boards

I created these mood boards with the most iconic horror movie characters. This shows me that most horror movies have a very iconic character featured within which is generally the villain, and is usually very unique.  From this I know that for my horror trailer that I need a very strong character presence for my villain as well as seeing that the colours featured are dark or red, e.g black, blue, dark green as these are all connected to fear

Audience research

Representing the right target audience and their needs is critical in a film promotion campaign because if people do not feel they are represent they will not pay to see the film and the film will not gross a profit. To get this right, professionals used primary and secondary research methods to find out exactly what their target audience needs/wants. I decided to create an online survey to find out exactly who my target audience are and what they want, I did this by creating the survey on 'survey monkey' and then posting the link on the social networking sites 'twitter' and 'tumblr' which I knew would generate quick responses. Posting this online caters for the needs of my target audience because young people prefer to use the internet.