Easy A
Trailer : Comedy http://www.traileraddict.com/trailer/easy-a/trailer
The trailer starts off with the main character telling us
about ‘her side of the story’ which gives us an idea that something has
happened in the narrative that has shown her in a bad way and she needs to
correct this, this scene is done is a video blog/diary way with a mid shot. We
then get various shots of a high school which tells us the character is in high
school and that is predominantly where the narrative is set. This clearly connotes that the primary target audience for this film was 15-24 years olds as they can relate to this setting as it represents their own experiences.
We then see a shot of the main character being knocked over by peers and nobody even notices us, this tells us the character is not a ‘popular’ person in the school. This is confirmed in the next shot, which is a funny clip to show that the film is a comedy with the main character ( who we find out is called olive) ‘’Olive, that’s your name right?’’ ( in a sarcastic tone) Yeah.. Uh.. We’ve had nine classes together since kindergarten’’.
It then cuts to another shot of the main character doing her video blog/diary telling us this is part one , Which says this is part one of the narrative of the story. We then see Olive talking to a guy asking her out, even though he is gay, we find out this is because he gets tormented and wants it to finish. We see a over the shoulder shot of the guy walking into the classroom with a broken nose, giving the impression he is being beaten up for being gay (this represents gay people in the target audience but also supports Medhurst's theory that media texts make gay people; "Look awful because they are not like us"). While we see this shot there is a voice over of the boy talking to olive saying ‘’I’m tormented every day, all I want is one good imaginary fling’’ and it cuts to this shot of him saying this. It then cuts back to the mid close up shot of Olive talking to her video blog/diary telling us this is part two, so we know this is what happens next. We see the guy and Olive walk into a party, seemingly ‘together’. They go into a room and pretend to have sex by making loud noises, jumping on the bed and punching each other which is funny and further shows it’s a comedy. We then see multiple shots of guys asking Olive to do the same thing for them, using mid shots and over the shoulder shots. One of these scenes is comedic, a boy offering Olive a coupon to pretend have sex with her ‘’ 20% of bath and body works?! Is that how much our imaginary trust meant to you?! I fake rocked your world!!’’ This bawdy humour, communicated through images, dialog and sound effects clearly connotes that the target audience is young people who want to see a film to "Escape' (Blumer and Katz, Uses and Gratification Theory) as this sort of humour represents this need. Also, it represents them as 'youths' because these clips support Hall's theory that "Adoleescence is inherently a time of storm & stress when all young people go through some sort of emotional and behavioural upheaval" (Hall, 1904).
We see people holding up signs saying ‘trash’ etc directed towards Olive, we then see Olive doing her video blog/diary telling us; ‘Come Monday, things took a turn for the scandalous.’’ We see footage from the film ‘the scarlet letter’ while olive talks about its ironic who she’s studying about it, which before we even know why its ironic that it is very important to upcoming events. She says that the woman in the film has to wear a red ‘A’ For adulterer, Which we then see her wearing a red A on her clothes. The sound is now ‘Poker Face’ by Lady Gaga, this use of non-diegetic which is appealing to the 15-25 age group and she is a popular artist for this age group. We then see another comedic scene of Olive's parents telling her that her new clothes look like she is a stripper ‘’ a high end stripper... for governors and athletes. ‘’ We then see various other shots of Olive talking to people/laughing which connotes it’s a happy fun film . We then see the list of cast names, with all the A’s being bright red which is using the joke of the film. We then see a blonde girl telling olive ‘There’s a higher power that will judge you for your indecency’’ to which Olive responds with ‘’Tom Cruise?’’ which is a joke to end the trailer on a comedic scene. We then see the title of the movie on a white background with black and red text to contradict. Obviously, this can all be related to Laura Mulvey's feminist theory because it makes light of women being; "Objects of male desire." However, the film will obviously be popular with women because Olive is a strong female role model they can relate to. Mise-en-scene, namely costume, also supports Mulvey's theory because the main character is seen wearing dark corsets which is giving off sexual connotations. The main character has dark red hair while her 'enemy' has blonde hair, this connotes innoccence unlike the main character.
We then see a shot of the main character being knocked over by peers and nobody even notices us, this tells us the character is not a ‘popular’ person in the school. This is confirmed in the next shot, which is a funny clip to show that the film is a comedy with the main character ( who we find out is called olive) ‘’Olive, that’s your name right?’’ ( in a sarcastic tone) Yeah.. Uh.. We’ve had nine classes together since kindergarten’’.
It then cuts to another shot of the main character doing her video blog/diary telling us this is part one , Which says this is part one of the narrative of the story. We then see Olive talking to a guy asking her out, even though he is gay, we find out this is because he gets tormented and wants it to finish. We see a over the shoulder shot of the guy walking into the classroom with a broken nose, giving the impression he is being beaten up for being gay (this represents gay people in the target audience but also supports Medhurst's theory that media texts make gay people; "Look awful because they are not like us"). While we see this shot there is a voice over of the boy talking to olive saying ‘’I’m tormented every day, all I want is one good imaginary fling’’ and it cuts to this shot of him saying this. It then cuts back to the mid close up shot of Olive talking to her video blog/diary telling us this is part two, so we know this is what happens next. We see the guy and Olive walk into a party, seemingly ‘together’. They go into a room and pretend to have sex by making loud noises, jumping on the bed and punching each other which is funny and further shows it’s a comedy. We then see multiple shots of guys asking Olive to do the same thing for them, using mid shots and over the shoulder shots. One of these scenes is comedic, a boy offering Olive a coupon to pretend have sex with her ‘’ 20% of bath and body works?! Is that how much our imaginary trust meant to you?! I fake rocked your world!!’’ This bawdy humour, communicated through images, dialog and sound effects clearly connotes that the target audience is young people who want to see a film to "Escape' (Blumer and Katz, Uses and Gratification Theory) as this sort of humour represents this need. Also, it represents them as 'youths' because these clips support Hall's theory that "Adoleescence is inherently a time of storm & stress when all young people go through some sort of emotional and behavioural upheaval" (Hall, 1904).
We see people holding up signs saying ‘trash’ etc directed towards Olive, we then see Olive doing her video blog/diary telling us; ‘Come Monday, things took a turn for the scandalous.’’ We see footage from the film ‘the scarlet letter’ while olive talks about its ironic who she’s studying about it, which before we even know why its ironic that it is very important to upcoming events. She says that the woman in the film has to wear a red ‘A’ For adulterer, Which we then see her wearing a red A on her clothes. The sound is now ‘Poker Face’ by Lady Gaga, this use of non-diegetic which is appealing to the 15-25 age group and she is a popular artist for this age group. We then see another comedic scene of Olive's parents telling her that her new clothes look like she is a stripper ‘’ a high end stripper... for governors and athletes. ‘’ We then see various other shots of Olive talking to people/laughing which connotes it’s a happy fun film . We then see the list of cast names, with all the A’s being bright red which is using the joke of the film. We then see a blonde girl telling olive ‘There’s a higher power that will judge you for your indecency’’ to which Olive responds with ‘’Tom Cruise?’’ which is a joke to end the trailer on a comedic scene. We then see the title of the movie on a white background with black and red text to contradict. Obviously, this can all be related to Laura Mulvey's feminist theory because it makes light of women being; "Objects of male desire." However, the film will obviously be popular with women because Olive is a strong female role model they can relate to. Mise-en-scene, namely costume, also supports Mulvey's theory because the main character is seen wearing dark corsets which is giving off sexual connotations. The main character has dark red hair while her 'enemy' has blonde hair, this connotes innoccence unlike the main character.
Star vehicles are also used to represent the target audience; Emma Stone – has appeared in various other movies,
generally comedies therefore attracting people to see the movie by just her
staring in it, The movie also features Amanda Bynes who has starred in many movies and had her own TV show called 'The Amanda Show' and Lisa Kudrow who played phoebe in 'Friends'.
